this paper researches the promotion of tourist festivals on construction of tourism destination image of tourist cities; analyses the dilemma of chinese tourist festivals of present-day.
文章立足旅游城市目的地形象建设的角度,探讨旅游节庆对旅游城市目的地形象建设的推动作用。
chapter two: tourism destination image measurement.
第二章:旅游目的地形象的测量。
a new framework for analysis of regional tourism destination image was set up by the authors in the paper.
本文主要探讨区域旅游形象分析与建立的技术程序。
at the statement of the series of theoretical analysis mentioned before, the demonstration is baoji city tourism destination image as an actual example.
在前面一系列理论分析研究的基础上,以宝鸡市旅游目的地形象建设为例进行了实例分析。
the main problem is about the tourism destination image and brand, especially how to found the tourism destination image and brand on nation culture.
本文主要探讨了旅游地形象及品牌的相关问题,着重研究了旅游地民族文化形象及品牌的构建。
the distinct, unique and attractive tourism destination image (tdi) has become the powerful weapon of a tourism destination in competition.
鲜明、独特、富有吸引力的旅游地形象已成为旅游地在竞争中克敌制胜的法宝。
it is the theory base for tourism destination image measurement.
了解和使用科学的旅游目的地形象测量分析的理论基础。
the rapid development of city tourism has caused the application of theory of tourism destination image positioning.
城市旅游的快速发展导致了旅游地形象定位理论在城市旅游中的应用。
because of the flourishing development in tourism and the intensive competition among tourism destinations, tourism destination image has been noticed by tourism researchers and marketing managers.
文章立足旅游城市目的地形象建设的角度,探讨旅游节庆对旅游城市目的地形象建设的推动作用。